Why Are People Ignoring Your Marketing Email?

Annoying marketing emails are like messages from people on dating sites. Most of them look the same and you usually won’t bother to respond. But there are always one or two messages that seductively hook you in, and you can’t resist the urge to click.

So how can you make sure your email is the one people choose to open and read? How do you turn a seemingly unrequited love letter into an engaging, alluring email that people will respond and react to?
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