Me! Advertising Week is a moment for the media, marketing and advertising community to come together in NYC – delight in new tech and innovation, communicate and unite. Industry leaders share what they have learned in the past year, and, more importantly, have the opportunity to share what has changed. Because the game keeps changing What we consume, interact with, and let into our increasingly … Continue reading Who’s getting ready for Advertising Week?
Bad data can cost you more than no data at all for 3 reasons: you’re wasting your time on old data, you’re flooding your CRM with unqualified leads, and you’re going to hurt your email sender score. In fact, as Brian Carroll, Executive Director of Revenue Optimization at MECLABs said in the B2B Lead Roundtable blog, “the difference between the best- and worst-performing lists was almost $600 … Continue reading “$600 per lead: The Difference Between the Best and the Worst”
Staying up to date on the news, especially the news that matters to your target market, can radically improve marketing and sales efforts. One problem: there is a lot of news. And, a lot of ways to follow it – to the point of it being overwhelming. It can also seem like cutting through all the noise and getting to the actionable intel at the … Continue reading Sales Personalization: Actionable News Intelligence Helps Close More Business