I Almost Had a Job at the Ad Agency, But…

When you’re researching your dream advertising job, make sure your resources are accurate!

At Red Books, we’re obsessed with keeping our advertisers and agencies directory accurate. Every day, we update the available information. We employ multiple processes to keep our data as up to date as humanly possible… it’s a busy job, especially when you consider the numbers of companies we maintain.

We have to stay on top of the constant changes in the advertising and agency space; people rely on this information for several reasons. For example, a recent review of our web presence revealed that hundreds of library and college organizations mention Red Books in conjunction with finding an advertising job. We’re quoted as a resource for research articles, competitive intelligence and more. Not that we’re complaining, but that’s a lot of pressure!

Researching Your Target Advertising Agency

Few in the highly competitive arena of advertising simply “fall” into the industry. When advertising first got its start, all you needed was a good idea. Now, researching advertising firms, their backgrounds, the industries they target and their available positions goes a long way towards improving your chances of finding a job.

Think about it. With the thousands of advertising agencies in the U.S. alone, how do you know which ones you want to work for? Do you just pick one and jump in? And if you do, how do you know who to talk to for the position? Some of the bigger agencies recruit at colleges, of course – but what are the chances you can attend those colleges?

Then again, many of you may already have a hero in the ad world and a specific medium you want to get into. Maybe you’re looking for an agency that goes out of its way to create unusual advertisements… Whatever it is you’re looking for – what are the chances of “falling” into that agency, type of work or medium?

In March of 2010, a freelance speech writer shared her story of hunting for the perfect job. Apparently, she’d been looking for at least a year when she spoke with a recruiter about a position. While she didn’t take the job for reasons of her own, she did listen to his advice. Continue reading

Advertising to the Generations: When X Doesn’t Meet Y

Have you ever tried to explain how Facebook works to a person over the age of 75? Or what a rotary phone is to a person under the age of 20? There are huge differences between the generations that brands aim to reach today, and some of those differences present problems for advertisers and the agencies that represent them.

Who Makes Up Each Generation?

Counting the oldest consumers down to the youngest, there are 6 generations to be taken into account:

Pre-Depression Generation - Pre-1930

Silent Generation - 1930-1945

Baby Boomers - 1946-1964

Generation X - 1965-1977

Generation Y - 1977-1994

Generation Z - 1995-Present

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Creative Advertising: Catchy Ad Slogans That REALLY Caught On

Recently, we came across a YouTube video entitled, “Advertising is Calling – A Speech in 30 Slogans”. An interesting piece, Advertising is calling is a short speech using nothing but ad slogans: “The power of dreams melts in your mouth, not in your hands. Don’t dream it; drive it – because you’re worth it.”

Of course, if we all spoke in slogans like this, the art of conversation would quickly die out.  Yet, you’d probably be surprised to find that many an ad slogan has found its way into our everyday use. Now, they may not have all come from the genius of creative advertising agencies, but these slogans have done their duty and turned from “catchy phrases” into everyday catch phrases.

When It Rains, It Pours

It started out as an old English axiom, “It cannot rain but it pours.” Yet, the axiom’s modern version can be attributed to Morton Salt and the N.W. Ayer & Son advertising agency. One of the most well known slogans in advertising history, it almost wasn’t… “Even in rainy weather, it flows freely,” (the original ad offered to Morton) isn’t nearly as catchy.

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