When you’re researching your dream advertising job, make sure your resources are accurate!
At Red Books, we’re obsessed with keeping our advertisers and agencies directory accurate. Every day, we update the available information. We employ multiple processes to keep our data as up to date as humanly possible… it’s a busy job, especially when you consider the numbers of companies we maintain.
We have to stay on top of the constant changes in the advertising and agency space; people rely on this information for several reasons. For example, a recent review of our web presence revealed that hundreds of library and college organizations mention Red Books in conjunction with finding an advertising job. We’re quoted as a resource for research articles, competitive intelligence and more. Not that we’re complaining, but that’s a lot of pressure!
Researching Your Target Advertising Agency
Few in the highly competitive arena of advertising simply “fall” into the industry. When advertising first got its start, all you needed was a good idea. Now, researching advertising firms, their backgrounds, the industries they target and their available positions goes a long way towards improving your chances of finding a job.
Think about it. With the thousands of advertising agencies in the U.S. alone, how do you know which ones you want to work for? Do you just pick one and jump in? And if you do, how do you know who to talk to for the position? Some of the bigger agencies recruit at colleges, of course – but what are the chances you can attend those colleges?
Then again, many of you may already have a hero in the ad world and a specific medium you want to get into. Maybe you’re looking for an agency that goes out of its way to create unusual advertisements… Whatever it is you’re looking for – what are the chances of “falling” into that agency, type of work or medium?
In March of 2010, a freelance speech writer shared her story of hunting for the perfect job. Apparently, she’d been looking for at least a year when she spoke with a recruiter about a position. While she didn’t take the job for reasons of her own, she did listen to his advice. Continue reading